Why You Should Use External Links on Your Website

June 06, 2017

Why You Should Use External Links on Your Website

So, you have a great looking website and you want it to work for you.

You want to attract local clients to your private practice, and increase your work load. You also want to treat specific issues, and offer your expertise to a wider market.

But, no one is looking at your site. What do you do?! How can you make your website attract clients to your practice?

Use Links to Increase Your SEO

Your SEO (Search Engine Optimization) is what Google uses to rank your website. No one knows exactly what it entails, that’s Google’s secret, but experts will tell you that links are very important.

This is because Google takes notice of who links to your site, and who your site links to.

These ‘external links’ help increase your authority in the eyes of Google and other search engines.

The best way to get other websites linking to your site is to ask, and offer to do something for them.

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 Why You Should be Using External Links on Your Website

An Example of Links

Let’s say you are treating clients who suffer from anxiety. You could write a guest blog on a mental health blog and include a link back to your site.

You could do this for any professional who serves the same clients, in fact. There are thousands of websites published each day which would be more than happy to link to you if you linked to them.

Once you have established a relationship with other professionals, you can link to each other’s sites through widgets and links in posts. You could also have a dedicated page supporting other professionals you are happy to refer clients to.

They don’t have to be in the same town or even country. As long as you are adding value to their site with informed content which is informative to their readers this will increase your SEO.

This will help your site get found, and bring more clients through your door.

Let Therasoft help you get your documentation under control, so you can work without distraction on your website

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Websites for therapists - what you need to know to attract and manage clients online