Susan Day

Recent Posts

4 Essentials That Turn Online Visitors into Clients of Your Private Practice

October 25, 2019

4 Essentials That Turn Online Visitors into Clients of Your Private Practice

Having a website, a blog, and social media channels for your private practice is all good and well - but how do you make sure that visitors actually become clients?

Stick with these 4 essential factors to see conversion rates increase:

1. Waterproof Website Strategy

Each piece of writing, each page on your website, each visual should have a purpose. Ask yourself what you want to achieve with each element, and whether it supports this achievement.

Always link everything back to your primary call to action: booking a session.

Essentials That Turn Online Visitors into Clients of Your Private Practice

2. Niche Marketing and Focus

You can’t devise a strategy without understanding what your niche - and therefore unique selling point - is. Make sure clients can see why you are the right person to solve their problem, and what makes you better than the competition.

That doesn’t mean showing off credentials, but building an emotional relationship with the reader, showing empathy, and signalling how you care about them.

Turn Online Visitors into Clients of Your Private Practice

3. Visual Content

Whilst content marketing has it’s perks, too much text discourages the reader and is - honestly - boring. Lift up engagement by using pictures and photos.

If you are up for it, videos can also be a great way to introduce your private practice. They build quick rapport, show your human side and make you more relatable.

4. Professionalism

Professionalism is the foundation of a successful private practice. Yes, be human, but don’t be sloppy.

Make sure your online content looks and feels professional, is up to date, easy to use and clean of spelling and grammar mistakes.

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Free Private Practice Marketing Strategies For Success

July 13, 2017

Take Advantage of These Free Private Practice Marketing Strategies


Every business class will tell you: Marketing is one of the most important things you need to do as an entrepreneur.

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The Nitty-Gritty SEO for Your Private Practice’s Website

July 12, 2017

The Nitty-Gritty SEO for Your Private Practice’s Website

You know that SEO (search engine optimisation) helps you to rank highly on google. You know SEO helps getting the word out about your private practice online. You know the basics about SEO.

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Focus on the ‘Net’ in Networking for Success in Your Private Practice

July 12, 2017

Focus on the ‘Net’ in Networking for Success in Your Private Practice


Building your private practice means you are going independent. Individual. Alone?

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4 Essentials That Turn Online Visitors into Clients of Your Private Practice

July 11, 2017

4 Essentials That Turn Online Visitors into Clients of Your Private Practice

Having a website, a blog, and social media channels for your private practice is all good and well - but how do you make sure that visitors actually become clients?

Continue Reading →

3 Ways Private Practices Can Build a Deep Relationship With Clients Online

July 10, 2017

3 Ways Private Practices Can Build a Deep Relationship With Clients Online

Marketing - and sales for that matter - is all about building relationships.

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The DOs and DON’Ts of Content Marketing for Therapists and Clinicians

July 10, 2017

The DOs and DON’Ts of Content Marketing for Therapists and Clinicians


Content marketing has many perks - it is an effective way to attract new and potential customers to your private practice online, as well as to keep in touch with your existing client base.

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Content Marketing Guidelines for Private Practices

July 07, 2017

Content Marketing Guidelines for Private Practices

You got on the bandwagon of this thing called ‘Content Marketing’ for your private practice's website.

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The Benefits of Content Marketing for Private Practices

July 06, 2017

The Benefits of Content Marketing for Private Practices

‘Content Marketing’ is one of the many buzzwords that is coming out of the world of Digital Marketing.

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Be a Show-Off - Establish Yourself and Your Private Practice as an Expert Online

July 06, 2017

Be a Show-Off - Establish Yourself and Your Private Practice as an Expert Online

Building an online presence is not easy. And once people find the website of your private practice, converting them from potential to actual clients isn’t easy. So what can you do to convince web surfers that they’ve come to the right place?

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