4 Essentials That Turn Online Visitors into Clients of Your Private Practice

October 25, 2019

4 Essentials That Turn Online Visitors into Clients of Your Private Practice

Having a website, a blog, and social media channels for your private practice is all good and well - but how do you make sure that visitors actually become clients?

Stick with these 4 essential factors to see conversion rates increase:

1. Waterproof Website Strategy

Each piece of writing, each page on your website, each visual should have a purpose. Ask yourself what you want to achieve with each element, and whether it supports this achievement.

Always link everything back to your primary call to action: booking a session.

Essentials That Turn Online Visitors into Clients of Your Private Practice

2. Niche Marketing and Focus

You can’t devise a strategy without understanding what your niche - and therefore unique selling point - is. Make sure clients can see why you are the right person to solve their problem, and what makes you better than the competition.

That doesn’t mean showing off credentials, but building an emotional relationship with the reader, showing empathy, and signalling how you care about them.

Turn Online Visitors into Clients of Your Private Practice

3. Visual Content

Whilst content marketing has it’s perks, too much text discourages the reader and is - honestly - boring. Lift up engagement by using pictures and photos.

If you are up for it, videos can also be a great way to introduce your private practice. They build quick rapport, show your human side and make you more relatable.

4. Professionalism

Professionalism is the foundation of a successful private practice. Yes, be human, but don’t be sloppy.

Make sure your online content looks and feels professional, is up to date, easy to use and clean of spelling and grammar mistakes.

Continue Reading →

Tips for Therapists on Managing Late Cancellation Fees

One of the biggest questions that I get from other therapists is how to navigate late cancellation fees.

Continue Reading →

When and How to Share Personal Information

In my Manhattan practice I often see clients who struggle with finding the right way to share personal information with others, whether in a business or intimate relationship. It can be incredibly difficult to know when and how to disclose personal details, and many people find themselves in a precarious dance between sharing info too soon or struggling to open up at all.

Continue Reading →

September is National Suicide Month Help Therasoft Stomp Out Suicide!

September 20, 2019


Continue Reading →

Congrats Sam Johnson

September 18, 2019

Sam won our Surface Pro Go tablet for attending the Webinar with Dr Chloe Carmichael and Petra.  

Continue Reading →

Let Go of Old Ways of Being

What Holds You Back Professionally? Let It Go

Continue Reading →

How to start a private practice (or prepare for one!) while at a day job or graduate school


Continue Reading →

Mindfulness: Your Secret Business Weapon


Continue Reading →

It's not too late to join Dr. Chloe & Petra for a free 1hr webinar

August 22, 2019


Continue Reading →

9 Tips to Turn Your Blogs into Cash Machines for Your Private Therapy Practice!


Continue Reading →
1 2 3 4 5
Page 1 of 14

Subscribe to Email Updates

New Call-to-action
Request a Therasoft demo
Websites for therapists - what you need to know to attract and manage clients online