5 Ways Blog Posts Can Attract Potential Clients
Having a great website which will attract potential clients for your private practice is not just good luck.
Just like all business owners you will need to finely tune every aspect of your site for optimum SEO. If you don’t you will be missing out on new clients as more and more people go online to search for therapists.
Here are 5 ways you can ensure that your website is found by potential clients quickly:
1. Use your town, suburb or city each time
Each time you write a blog post make sure you include the name of your town, suburb or city. This will help Google point searchers who are searching for a therapist near their particular locale.
Blog Posts Can Attract Potential Clients
2. Link to external sites
When you link to external sites with which you share common goals or subjects, Google will reward your efforts and push your site further up in its rankings.
Google values links differently depending on the credibility of the website they come from, too. So it is wise to link to psychology and medical associations, and not your local barber shop.
3. Use internal links
Link to other pages and posts on your site which add value to the article. This will help you build your credentials with Google and also visitors to your site.
You can also employ a plugin which shares relevant posts at the bottom of each article.
Provide Valuable Content for Potential Clients
4. Provide information of value
While it is imperative to ensure patient confidentiality, visitors to your site should be given an insight into your expertise in the form of short blog posts.
Providing valuable information also gives you a great opportunity to build your brand, and establish your integrity.
5. Don’t be too “salesy”
No one enjoys reading a post which is salesy and pushy. While it is good practice to include a Call to Action at the end of each post or at least your contact details, you should strive to provide quality information all the time.
While you're building your online presence, let Therasoft take care of your patient notes.
