The Nitty-Gritty SEO for Your Private Practice’s Website

July 12, 2017

The Nitty-Gritty SEO for Your Private Practice’s Website

You know that SEO (search engine optimisation) helps you to rank highly on google. You know SEO helps getting the word out about your private practice online. You know the basics about SEO.

What you don’t know, is the specifics.


You see many articles about ‘including keywords’ and ‘giving titles to images’. But that is as specific as it gets. Not anymore.

The Nitty-Gritty SEO for Your Private Practice’s Website

SEO for Your Private Practice’s Website

Here are the nitty-gritty details that will drive traffic to your private practice’s website:


  • Include 3-6 keywords on every page, as each of your pages will be ranked by google.

  • Include as many keywords as possible in 65 character long (characters, not letters) titles for each page.

  • Include keywords in the content of each page: break content into easily digestible paragraphs and make sure to mention keywords regularly. Finding a balance is key, as you don’t want your content to sound silly. Don’t forget to put keywords in image titles and video descriptions.

  • Create a great focus page. This is the page that stores all the information about the niche of your private practice. These ones should include tail keywords, such as “marriage counselor in Santa Monica focusing on couple therapy”.

  • Focus pages should cater to the needs of your ideal client, and answer questions surrounding their needs, wants and issues. You can include definitions, symptoms, causes, therapy treatments etc.

  • Links are good. At first it might seem counterintuitive. Why would you want people to leave your page by linking them to another web page? Focus on quality links - usually popular newspaper and blog links perform well, and links to valuable resources related to your private practice will perform well.

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Websites for therapists - what you need to know to attract and manage clients online