How important is it for therapists to have an online presence?
Even if you have a popular clinic which has a full caseload and a long waiting list you still need to have an online presence.
An online presence principally refers to a website, and a social media account. It is often the first port of call that many people use before making an appointment.
Your website, if constructed properly with blog posts, should generate visitors to your site on an ongoing basis. This will help your practice survive when times are slow.
As well, all therapists need more clients, and having an effective online presence is now a large part of that.
Stats About Online Usage
Research is telling us that 80% of patients use online search before setting an appointment.
As well, 77% of adults in the US have a smartphone and, one in five clients use their computers or smart phones to book an appointment.
Even if someone is referred to you by a family friend, doctor or another person they trust, they are going to Google to decide if you are right for them.
In fact, a professional looking website which potential clients can use to find out more about your practice helps them to establish a sense of trust and rapport even more they pick up the phone.
People know that the internet will give them free second opinions with just a few clicks, and if you don’t have a comprehensive presence they are not going to find you.
And, you might be losing potential referrals because most people won’t visit a therapist they can’t research.