Marketing Toolkit for Successful Private Practices: A Marketing Funnel
One of the most important tasks when setting up a private practice is acquiring new clients. An effective marketing strategy can help you achieve this goal.
A Marketing Funnel is a great business tool that you can apply to your practice, in order to understand what you have to do to Get, Keep and Grow your customer base.
A Marketing Funnel attracts potential clients from a wide field, and draws them down into becoming paid, and happy customers.
How To Get New Clients
There is several ways you can acquire new clients.
Introducing yourself to related practices and hospital staff is a good idea, as their referrals can be a vital source of clients.
Another common channel is the internet - there are many reasons why you should have a website for your private practice.
This part of the funnel therefore includes all activities - mainly earned and paid media - you undertake to get new customers.
Marketing Toolkit for Successful Private Practices: A Marketing Funnel
How to Keep Clients
The next part of the funnel focuses on how to keep the clients - obviously good service and effective therapy is a given.
In terms of marketing, you can create what business professionals call ‘brand loyalty’ by providing clients with useful blog posts, email campaigns and other materials that are helpful to them. Providing value to your existing customer base is the crucial part of these activities.
How to Grow Clients
Growing your existing customer base means to make sure they are coming back to you, or expand their service purchase with you. For private practices, the ‘Referral’ part is most important.
It means that satisfied customers, your ‘fans’, will spread the word about your skills and effectiveness, and therefore motivate other clients to join your practice.
Word of mouth is the best advertising you can get - as it is free and highly effective.
