How Can Content Help Your Practice Attract New Clients?
Content and content marketing are words which are used over and over again. For many therapists they can seem daunting and somewhat bewildering.
If you are looking to create compelling blog posts which will attract new patients to your clinic, then you should provide them with valuable content.
This will also boost your SEO, helping your website be found by more visitors seeking a therapists they can trust.
Avoid Writing About Random Topics
Choose a topic which you are familiar with and set out to write 6 to 12 articles on it.
Don’t make the mistake of defining the illness, mind you. If you want to discuss depression, for example, remember there are hundreds of websites offering definitions.
Instead, write about management techniques, questions to ask a therapists, environmental causes of depression and so on.
Already you probably have more than enough information for 12 articles.
Content Will Help Your Practice Attract New Clients
Structure Your Blog Posts Efficiently
Keep in mind potential clients are looking for quick, but smart answers. They don’t have time to sit down and read long, drawn out posts.
It is therefore recommended that you answer one question or query per post, and keep your word limit to 250 to 400 words.
Use subheadings, images and keywords to boost your SEO. If you are not sure how to do this, seek professional advice as it will make a big difference to your ‘findability’, and thus the number of new clients you attract.
Establish Yourself as an Expert Therapist
Establish Yourself as an Expert Therapist
Regardless of how many years you have studied or the prestigious university you graduated from you will need to prove to potential clients that you are an expert who can be trusted, and who has solutions for the issues they face.
The content which you publish on your site can do this for you if it is formatted and developed along the above lines.
While you are concentrating on writing blog posts take the hassle out of keeping correct documentation with Therasoft.
