Why You Should Consider Using Google AdWords to Promote Your Practice
The internet has to be a key component of a robust marketing strategy and without mastering it, your competition will always have an edge.
While many practices thrive once each clinician has a full case load, this can take time.
One way to directly meet potential clients is by using Google AdWords.
Why You Should Consider Using Google AdWords to Promote Your Practice
A Case Study based on Google AdWords
One private practice found that between sixty and seventy percent of all new business they did was generated from Google AdWords.
Using Google AdWords they were signing up an average between twenty-five at the low end and thirty to thirty-five new clients every single week on the high end.
Take the Time to Learn Google AdWords
There is a significant amount of time required in learning how to use Google AdWords. As well, when Google makes changes, you will need to navigate them and adjust your campaign.
However, once you have learned it and got your budget set, the whole system will become like a well-oiled machine that takes very little effort to maintain.
Attract new clients with Google AdWords
Having said that, AdWords isn’t hard to learn. It just takes time to learn, but is a formulaic process that Google has an incentive to keep as user friendly as possible.
Google has mastered making the process accessible even for the most technologically challenged among us.
They have provided a lot of videos which are easy to find and use.
For the interested clinician, setting aside a few hours every single week to learn it can get you up and running in about a month or so.
And, you will find your practice should benefit greatly from it.
