Using Evocative Images to Make Your Private Practice Website Stand Out

June 27, 2017

Using Evocative Images to Make Your Private Practice Website Stand Out

We all know the saying: An image speaks 1000 words.

This also applies to websites - especially private practice websites.

The field of therapy is built on so many emotions, and understanding emotions - and what better to capture that than in a compelling image?

Benefits of Using Evocative Images

Simplicity: Using large images makes a website less busy and distracting. Replacing ‘1000 words’ with an image makes a message clearer and tells a potential client looking at your website straight away what your private practice is all about.

Emotions: Pictures make us feel something. And therapy is all about feeling. Once you created a feeling in a person, you have established a bond, and they are more likely to trust you and your services.

Personality: Choosing the right images is essential.

They should capture the essence of the personality of your practice, the type of work you do, and the atmosphere you want to create.

You can use images to show a bit of yourself to your potential clients.

Using Evocative Images to Make Your Private Practice Website Stand Out

Using Evocative Images to Make Your Private Practice Website Stand Out

Incorporating Evocative Images

Evocative images make your online presence more exciting and relatable.

On your website, you can add an appropriate image to your starting page in order to create an immediate emotion within the visitor - and have them intrigued to find out more.

When it comes to your blog, each post should be accompanied by a matching image.

Studies show that people recognize and remember pictures above text. They are also more likely to take the time to read a blog if it is aided by visuals.

If attributions and tags are added to every image you use, you’ll find your website's SEO increases dramatically too.

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Websites for therapists - what you need to know to attract and manage clients online