The DOs and DON’Ts of Content Marketing for Therapists and Clinicians
Content marketing has many perks - it is an effective way to attract new and potential customers to your private practice online, as well as to keep in touch with your existing client base.
In order to be successful, you need to create valuable, consistent and relevant content. These DOs and DON’Ts will set you on the right path:
Plagiarism
Let’s start with the obvious one first. Even though creating content for blogs and websites is referred to as ‘copywriting’, it doesn’t mean that you should take the term literal.
Simply copying and pasting content from other private practices is not only shameful and bad sportsmanship, it is also copyright infringement.
The DOs and DON’Ts of Content Marketing for Therapists and Clinicians
SEO
Whilst you should make sure to develop your own voice and character in your writing - as this makes you more relatable - it is important to pay attention to keywords.
Using relevant words that potential clients might be looking for - especially those focused on your niche and location - will help you get a good ranking with google, making it more likely to be found.
Establishing Your Brand
Make sure to stick to one format, voice and tone. How do you decide what these should be? Two factors: your own personality/the personality you want to portray, and the personality your ideal clients are looking for. Tune your content according to the message you want to bring across, be consistent with your brand - and watch how your private practice becomes more and more known.
Call to Action (CTA)
Always finish your blogs or websites with a call to action. What is it that you want your readers and visitors to do? Should they read another piece of writing? Should they send you an email/sign up for your newsletter/share the content with their network? Tell them! Ask them to take action in two or three sentences, and provide appropriate links or even buttons to make conversion as easy as possible.
