Preparing Your Private Practice Website for Best Results
Nowadays a website is essential for every successful private practice. Once you decided to start your own private practice, setting up your website should be in the top 5 of your priority tasks.
Otherwise - how should people find the new practice?
Before establishing your online presence, there are a few important questions you need to ask, in order to tailor your website exactly to your needs.
Your content and design should reflect the answers to the following questions:
Who is your target audience?
The answer to this question will depend on the niche of your practice.
For example, if you are a marriage counselor, your target audience will be married, adult couples. Your website should therefore be designed to appeal to this population.
Preparing Your Private Practice Website for Best Results
What are the wants and needs of your target audience?
You need to understand the pain points of your clients, and how your services can help them. Put yourself into the shoes of your target audience, and understand their problems, needs, wants, desires and concerns. Then make sure that your website and content guides them to, or provides them with a solution.
What sets you apart from other private practices?
In business studies this is called the Unique Selling Point (USP). You need to make sure that your website visitors will get a taste for what sets you apart. Ask yourself what makes you better than your competition, and then communicate that.
What is the next step?
Once a potential client has found your websites, and likes what they see, what do you want them to do next? If you want them to get in touch, add a ‘call to action’ at the bottom of each page, and make contact details and forms easily available.
