Marketing 101 for Private Practices: The 4 P’s for Your Private Practice
As a therapist running a private practice you are a type of superhero.
You are not only practicing your trade and helping people to get better through therapy, but you are also an independent entrepreneur. The success of your business solely depends on you.
A sound marketing strategy will help you to attract more clients towards your practice.
The 4 P’s for Your Private Practice
As part of your marketing strategy, you have to identify a marketing mix that works for your business. This includes decisions regarding Products or Services, Price, Place and Promotion.
Product or Services
What are you offering your clients?
What pain points are you solving? Once you understand their needs, you can develop products and services that meet them. You might start out by offering 1 month, 3 month or 6 month packages, and then customize according to client needs.
Marketing for Private Practices
Are you charging by the hour? Are your services becoming more expensive once you start your private practice? In order to understand how much you should charge for your therapy services, you need to know about costs and margins. It is also beneficial to understand your competition, and what the industry standard is.
‘Place’ refers to the distribution channels of how you are going to reach your clients. Where are you going to locate your private practice, and why?
Will you only offer one-to-one support, or are you going to include phone calls or online therapy in your offerings?
This is the part people often mistake for marketing. How will you let people know about your private practice? How will you get, keep and grow your client caseload? What advertising and publicity channels are you using?
Make Therasoft part of your marketing plan to reduce your admin work, and increase marketing focus