Ideas for Online Marketing Tools and Campaigns for Private Practices
You understand that online marketing is crucial to get the word out about your private practice and sign up new clients.
But how should you go about it? What different channels can you use to build up your online presence?
There are a couple of specific initiatives you can focus on, depending on which one you feel the most comfortable with and that best compliments your private practice.
Invest in a Google Ad Campaign
Leveraging Google Ad Campaigns drives the right kind of visitors to your website. Based on specific keywords and search behaviors, Google Ad Campaigns are able to direct already hot prospects to your website, who are then very likely to convert into paying clients.
Ideas for Online Marketing Tools and Campaigns for Private Practices
Create a Segmented Email Campaign
Differentiating between clients and prospects in your content can significantly increase the click-through rates of your email campaigns.
It helps you to create a more personal line of communication, and distribute the right content to the right audience.
Build a Niche Landing Page
Targeting your landing page to specific audiences will greatly increase engagement, and thus conversion resulting from click-throughs.
A niche landing page should be simple and straight to the point: include only a value proposition specifically tailored for the target audience, a call to action, a contact form and convincing information such as testimonials.
Set Up a Secret Facebook Group
Groups are very handy for sharing useful content and keeping in touch with people in your network. However, as the name suggests, clients of a private practice - enjoy privacy.
Rather than setting up a general Facebook group accessible to everyone - and most likely becoming victim to spam messages - it is more effective to start a private group, exclusively for your network.
