How will your Practice Benefit from Business Networking Groups?
If you are a clinician and running a busy practice you are probably thinking you don’t have time to attend business network meetings.
You may be surprised, however, how beneficial making connections to other business owners can be to your practice.
If you are just starting out trying to get a foothold in your local area or you build up your clientele you are going to need all the help you can get.
Think Business Networking Groups to Build Your Practice
Don’t look for your next client
When clinicians do make the effort to go to networking meetings some make a similar mistake.
What you should do is make it clear that you are looking for an introduction to either a very specific referral source that or a general kind that you wish to develop further.
They talk business to the other members directly. They explain who they are, what sort of clients they work with, and then hand out a card or brochure.
Clinicians who have attended networking meetings have discovered that people were somewhat uncomfortable around them. They mistakenly think the clinician’s wants them to come to therapy.
How will your Practice Benefit from Business Networking Groups?
Networking is about building relationships
Instead of asking for business, ask for introductions to other people or businesses that would be reliable referral sources for your practice.
Sometimes networking in these kinds of groups can offer warm introductions to referral sources as opposed to cold calling.
You never know, you might even end up getting connected to referral sources you weren’t even aware existed.
True networking is very much about developing relationships of trust, and even friendship, where by you are happy to recommend another business, and they are comfortable referring you.
If you go in with the right attitude, you’ll be surprised how beneficial business networking groups can be.
