How To Use Social Media When Running a Private Practice

June 28, 2017

How To Use Social Media When Running a Private Practice

Next to a blog and website, you can use social media to communicate with your clients and get the word out about your private practice.

Whether you choose to use Facebook, Twitter or LinkedIn, these can be a great marketing channel. However, at the same time you need to be aware on how to use these platforms to represent your private practice.

Before setting up social media channels for your private practice, you need to understand how each of them works, and how to work each of them.

Facebook

Let’s make it clear from the start: do not use your personal Facebook profile synonymously for your practice.

Create a separate business page using your private practice as an identity.

On this page, you can share visuals, content and make downloads available. Do not post personal matters or cases on Facebook, and keep it strictly professional.

How To Use Social Media When Running a Private Practice

How To Use Social Media When Running a Private Practice

Twitter

Twitter is where the conversation is happening.

Engage with your clients, colleagues as well as a wider audience by answering questions, contributing to discussions and posting interesting and engaging content.

Twitter’s main feature are #hashtags - they work similar to keywords. If you are talking or responding about a certain topic, you can use hashtags for other people to find.

LinkedIn

LinkedIn is a great way to connect with other and related professionals in your field.

By connecting with people, they will see thecontent your share. You can join groups and discussions, and make great networking connections in your area.

LinkedIn is also a great way to create a networking group and gain support for your private practice.

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