How to Get Great Referrals for Your Practice
One of the most important indicators of success in many private practices lies in each clinician’s ability to get referrals.
If you have joined business networking groups, and you haven’t been as successful as you would have hoped you may need to consider just how you are introducing yourself.
Although most people need your services at some point in their lives, they may feel awkward if you introduce yourself as Mr or Ms XYZ therapist who is looking for referrals, and leave the conversation hanging there.
While the person you are talking to may smile and nod, and may even take your card, they may be inwardly withdrawing because they mistakenly think you want to treat them.
Don’t worry, this is a common reaction when people meet a therapists for the first time.
How to Get Great Referrals for Your Practice
Develop Business Relationships from the Start
Here’s an alternative approach:
When you meet other business owners at networking meetings you should consider beginning the conversation along these lines.
“Hi, my name is … and I believe that we are only as good as the resources we know about in the community. I am seeking businesses which I can refer my clients to, and who I can develop a reciprocal relationship with.
I would love to know more about what sets you apart from other organizations in the community. Would you mind telling me more about what you do?”
Empower Others to Get Referrals for You
Empowering Others to Get Referrals for You
Using a conversation starter like the one above immediately puts the person you are talking to at ease. It also puts them into a position of power because you are seeking their assistance.
You are not asking them directly for work, but are inquiring if they would be willing to work with you.
Once they feel comfortable and understand you aren’t looking to analyze them, you’ll find they are much more likely to send referrals to you.
And, your practice will grow and flourish.
