How To Create and Test a Google Ad Campaign For Your Private Practice

July 05, 2017

How To Create and Test a Google Ad Campaign For Your Private Practice 

You want to use online marketing to achieve more sales. You have a great website or landing page. But no one finds you. The internet is a vast web of information piled on information - so how do you get recognized? 

Google Ad Campaigns can help you be found. Done right, this paid channel can be incredible effective in directing hot leads to your private practice - ready to be turned into paying clients. 

Benefits of Google Ad Campaigns

Google is pretty clever in figuring out smart algorithms, and Google Ads do not disappoint. Based on every nuanced criteria, the ads appear on top of the search results of people who are very likely looking exactly for your service.

Using targeted and specific keywords as well as negative keywords (searches/audiences to be avoided), your message will be seen by the right eyes.

How To Create and Test a Google Ad Campaign For Your Private Practice

How To Create and Test a Google Ad Campaign For Your Private Practice 

Set a Budget and Build the Campaign

Set a monthly budget for your ad campaign - the more you spend, the more clicks will come through. At the start, it is best to develop two different messages for a single audience, to understand what works and what doesn’t. Based on assumptions evolving from your market research, devise two campaigns to be tested against each other. 

A/B Testing

Your ads should link to a responding webpage or landing page, optimized for the interest of the audience in question. Now the race begins - run both campaigns until each of them hits 100+ hits (depending on the budget you are willing to spend), and then compare which one was more successful one in terms of converting impressions into clicks. 

How To Create and Test a Google Ad Campaign For Your Private Practice

Create and Test a Google Ad Campaign For Your Private Practice 

Optimize the Campaign 

Based on the A/B test and the data collected, you can make an informed choice of what your optimized Google Ad Campaign should look like. If the second version isn’t converting, stop it and invest the money into activities with better ROI.

Request A Demo

Subscribe to Email Updates

New Call-to-action
Request a Therasoft demo
Websites for therapists - what you need to know to attract and manage clients online