Developing a Marketing Strategy in 3 Steps for Your Private Practice
When starting your private practice, there are many things you are going to be responsible for.
One of the most important aspects of running a business is marketing. Marketing includes all activities that help to identify, anticipate and satisfy customers’ wants and needs.
In order to get new clients to come to your practice, you need to develop a sound marketing strategy.
3 steps to Your Marketing Strategy:
Determine your niche: On the one hand, you need to decide where your passion lies, and which part of therapy you want to focus on. This is a real advantage of having a private practice - you can truly do what you want to do.
1. Understand What People Need Help With
On the other hand, you might want to first understand the area most people need help with. If you are passionate about all fields related to mental illness, you might want to focus where you have the greatest impact.
Do some market and medical related research to find out how you can best help people. Then define your niche.
Developing a Marketing Strategy in 3 Steps for Private Practice
2. Who is your Client?
Select and understand your customer segment: Understand who your client is.
What do they do, what do they see, what do they feel? What is their age, gender, demographic?
Try to see the world through their eyes.
3. Identify a marketing mix
A marketing mix consists of four components - Price, Product or service, Place, and Promotion.
Let’s call these the 4 P’s for Your Private Practice. Read more about them here.
These are the four factors you can use to identify and satisfy the needs of the customer segment identified previously.
As a private practitioner you are responsible for your own success. Whilst helping people tops your priority list, you also need to make sure that you have enough clients to sustain your practice. A sound marketing strategy is a first step towards achieving this goal.
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