3 Ways Private Practices Can Build a Deep Relationship With Clients Online
Marketing - and sales for that matter - is all about building relationships.
Converting potential into actual clients often takes a couple of conversations after you’ve build rapport and trust.
However, potential clients searching for private practices online are using a different medium of communications. What can you do to still build an emotional bond with them?
Use high quality visual content
A picture says more than 1000 words. We’ve all heard it often enough. And it still holds true. Studies have found that content that includes pictures can significantly more clicks and impressions.
Therefore always include a visual with your blog post, and make sure you update your professionally taken photos regularly on your website.
3 Ways Private Practices Can Build a Deep Relationship With Clients Online
Make your content readable and relatable
There is no point in writing blogs and websites your clients don’t understand. There are two very basic rules when it comes to writing: avoid medical terminology, and pay attention to grammar and spelling.
Keep in mind which audience you are catering to, and make sure they can make sense of your content and find it valuable. Good use of language, spelling and grammar also shows credibility and attention to detail.
Prioritise the personal over the professional relationship
When writing about you and your services, represent yourself as an equal and human being. The word ‘client’ should not surface often, rather focus on expressions including ‘person in therapy’ or ‘people seeking therapy’.
People find other human beings a lot more trustworthy than a business man or woman.
