3 Tips to Make Your Website Content and Blog Posts More Readable

July 01, 2017

3 Tips to Make Your Website Content and Blog Posts More Readable

Your online presence is an important marketing and sales section for your private practice. Nowadays, people first search online for any kind of product or service - including therapy.

Once they find you within the extended networks of the internet, you want to make sure they stay, and convert to paying clients.

One way to achieve that is through clarity in your writing. If people do not understand, or are overwhelmed by the content on your website, you can be sure they will search somewhere else.

3 Tips to Make Your Website Content and Blog Posts More Readable

3 Tips to Make Your Website Content and Blog Posts More Readable

Keep these three top tips in mind when drafting website and blog post content:

1. Short Sentences That Go Straight to the Point

Flourishing language belongs into books. In your blog posts, it is important to bring your message across, rather than showing off your creative writing skills.

That doesn’t mean your writing shouldn’t be engaging, but it shouldn’t distract from the content. Sticking to short sentences that clearly communicate a message is your best bet to make sure your website visitors are on the same page as you.

3 Tips to Make Your Website Content and Blog Posts More Readable

Make Your Website Content and Blog Posts More Readable

2. Avoid Medical Terminology

The target audience of your writing are clients, not colleagues or academics.

Medical terminology is confusing for the average person, and can leave readers feel unsatisfied reading your content.

The point of your writing is to translate medical issues into layman’s terms so everyone can understand.

3. Use headings and Spaces Effectively

Looking at a chunk of text without headings or breaks is already discouraging. Most people would give up before starting.

Your content can be the most exciting and useful insights, but if it looks like a lot of work to read, no-one will.

Keep your blog posts sweet and short, and make sure to use paragraphs and headings to break up the text.

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Websites for therapists - what you need to know to attract and manage clients online